Strayer

The Strayer is designed and engineered in Sweden by Industrial designer and engineer Ola Stray in deep collaboration with the most skilled watchmakers and craftsmen in the heart of the advanced watchmaking world, near the Jura Mountains in Switzerland. Using his background designing high precision tools for the global watch and car industry an unwavering amount of hours was spent developing the idea and concept for the patented interchangeable STR mechanism. The inspiration for the design of the dial comes from vintage measuring meters paying a homage to Swedish engineering history and Strays own background in the Industry.

The result is true engineered personality, a premium watch that allows the wearer to play with different bezels and change the appearance of the design with a simple twist of the unique STR lever.